Owner / Artist / Certified Trainer
Being raised in the arts by her father, Stephen Shortridge, a nationally acclaimed artist, Hayley Shortridge-Gabriel followed in her father’s footsteps and became a professional artist in 2005 selling her fine art in galleries from California to Florida.
Hoping to offer her creativity beyond the traditional canvas she decided to apply her skills in fine art to the human canvas and that’s when her business True Life Canvas was formed. Hayley received her certification in permanent cosmetics from Permanent Cosmetique International based in San Francisco, California established in 1989.
In 2012, Hayley received the coveteded title of “Top 30 Under 40 Business Professionals” by the North Idaho Business Journal. Because of Hayley’s extensive background in fine art, she is precise at creating a naturally beautiful look customized to your satisfaction.
Whether Hayley is working with a person or a canvas each application is executed with precision and detail. Regardless of the application, colors are hand picked and blended to achieve the perfect shade the client is looking for. So… Do you want just anyone to tattoo makeup on your face? Or do you want a professional-artist who is a certified specialist in permanent cosmetics with a fine arts foundation?
Permanent Makeup Artist
Heidi was born and raised in the Idaho panhandle, where she grew up in woods and graduated high school a year early to pursue an education in cosmetology. She graduated from Headmasters School of Hair Design in early 2007 with a license in cosmetology. She quickly found her niche in creative/fantasy color and color corrections, and would eventually specialize in color formatting and mixing ratios in order to correct, perfect tones, and color for her clients.
Heidi has worked in salon management, and has independently run her business as a booth renter for the past 7 years, and enjoys a robust, edgy, loyal, and lovely clientele. She is also certified in numerous extension techniques, color correction, and color theory. Heidi has extensively trained with six different color/product lines and worked at Ulta closely with brand trainers for a year. She has been professionally trained in makeup and application, facial morphology, brow & lash tinting, waxing, esthetics, nails, and all hair services. All in all, she had well over a decade of experience in the beauty industry in this area.
She has one daughter, Quinne (2011). They reside in downtown Coeur d’Alene with their two cats, Bowie & Freddie Mercury. Book your appointment with Heidi online today.
Permanent Makeup Artist
Hello! My name is Allie Mays and I’m so excited to be working in the world of permanent cosmetics! I’ve been married to my husband for almost 13 years and we live in Coeur d’Alene with our 4 kids (7, 5, 2, 1). I’ve spent most of my days as a mom staying home with them, but have always had a creative itch that needed scratching. After training with Hayley during their fundamentals class, I realized this was exactly what I was looking for! I didn’t realize how rewarding it would be to see people’s eyes light up and confidence boost as soon as they see their new brows. It’s a funny thing to discover a new passion later in life when things feel so busy with little kids, but I’m so blessed to be working alongside Hayley and everyone at True Life Canvas! I am honored and excited to be learning all I can from the experts!
Academy Admissions Manager
Sarah Bishop has called Coeur d’Alene, Idaho home for the last 20 years and has known Hayley for 14 years. Prior to being our Admissions Manager, Sarah worked in the administrative side of the medical field for 10 years. Her free time is enjoyed spending time with family and friends. You will find her shuttling her two kids to and from sports and cheering them on. Above all, being on a boat on the lake with family is Sarah’s Happy Place. “I live for summertime in North Idaho!
Ashley Erickson was born and raised in San Diego, California, and moved to Idaho in 2016 and has never looked back! Prior to working at True Life Canvas she worked in the beauty industry as a salon manager for five years. She loves all things fashion with a twist of outdoor adventure! She enjoys traveling and spending time with her family. In her free time she also enjoys golfing with her husband and taking hikes with her dog, Frank!
“Love love my new brows. They are so great and even. I guess you could say I got permanent beautiful brows and a brow lift all in one. Highly recommend this. Painless and worth the money.”
– Patty T.
Are you ready to become a
TRUE LIFE CANVAS?