We won Best of 2024 – Best Permanent Cosmetics Provider!! 🎉 🏆 Thank you to everyone who voted for us and helped us win again this year! ❤️

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Eleven years ago, Hayley and Aaron Gabriel opened True Life Canvas Wellness & Beauty and quickly started raking in accolades and awards. This is the fourth time they’ve been voted number one in the Best of North Idaho polls. And, between the two of them, they have been awarded the Top 30 Under 40 business professionals four different times.

The list of services True Life Canvas offers is extensive. Besides permanent cosmetics, for which they won Best of 2024, they include digital microblading for eyebrows, eyeliner, and lips, they offer women’s health therapies, cosmetic injectables, laser hair reduction, body shaping and paramedical tattooing.

Shortridge-Gabriel’s background is in the arts. Her father is a nationally acclaimed artist, Stephen Shortridge, and she paints as well. When she discovered she could do areola tattooing and scar camouflaging for breast cancer survivors she decided to use her artistic ability to help others and True Life Canvas was formed.

“Our passion is to improve the quality of life for our clients,” Hayley Shortridge-Gabriel said. “That is why we hand pick services that emphasize health and wellness or offer a more sustainable and natural approach to anti-aging. We believe every person is uniquely beautiful, so we don’t want them to leave looking like a different person, instead we want them to leave empowered and confident, as well as feel a little more loved in the process.”

Shortridge-Gabriel said that her husband, who owns Big Tree Construction and Big Tree Development, is her biggest inspiration. “He can somehow do the job of ten people and see things easily that others take a while to figure out – even me!”

She says her staff is incredible and calls them the “secret sauce to our success.” She says they only hire kind, loving, and genuinely good people and that their clients notice a welcoming and loving feeling when they come into the center.

“We believe in the artistry of subtlety,” she responded when asked what set them apart from the competition. “Whether it’s eyebrows or injectables, we believe in our work not being noticeable.”

The best compliment to True Life Canvas is when their clients hear how fantastic they look, and when friends want to know the secret. “We care strongly about our clients and are dedicated to only the best for them,” she said.

True Canvas Wellness & Beauty is now offering TLC Inner Glow services which help to strengthen the pelvic floor. This is a woman’s health procedure that is modified to the client’s needs.

For more information about this procedure and all of the services True Canvas offers, go to their website, www.truelifecanvas.com; follow them on Facebook, Instagram and TikTok. The center is located at 1859 N. Lakewood Drive, Suite 301 in Coeur d’Alene. Phone 208-292-8315 or email info@truelifecanvas.com.

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